The story
Kiln & Ash Ceramics
The brief
Kiln & Ash makes tableware in runs of forty. Their old packaging was generic, and customers threw it away before the plates reached the table.
Our approach
We designed a family of kraft boxes that fold without glue. A small gold mark sits off-centre, the way a potter signs the foot of a bowl. Every size shares one grid, so the studio can pack any order from five flat sheets.
The outcome
Return rates on damaged goods dropped, and customers began posting the empty boxes as often as the ceramics.
