The story
Concrete Archive Berlin
The brief
Brutal Season is a ten-day festival of tours, talks and open doors across Berlin's concrete landmarks.
Our approach
We set the campaign in a compressed grotesk cast like poured concrete, with photography shot flat and frontal. A single vermilion stripe marks every venue on the map and on the street.
The outcome
Festival attendance doubled, and the posters are still on walls a year later.
